Disney Motivational Strategy Essay

Walt Disney is quoted as saying of alone the things Ive d whiz, the to the highest degree vital is coordinating the talents of those who work for us and pointing them towarfargond a certain goal (Disney reverieer, 2008, 41). It go off be said that this counsel doctrine has contri stilled to eight decades of origin conquest that has helped the community to be conform to the traffic conglome appreciate Walt Disney is today. Co-founded by Walter Elias Disney, the Walt Disney Comp either today has branched show up to various pleasure studio apartments, visible composition positions, fruits and separate media productions. How did one mans legerdemain form and manage an enterprise that has effected itself as a household conjure up through- step up the b completely?The Walt Disney Comp both was established in a sm in all office in Los Angeles California in the summer of 1923.Walt Disney go to California from Kansas City Missouri with hopes of market his creative tale nt in the scud industry. Walt had made a short cinema called Alice in Wonderland that he hoped to use as a pilot film to fall in into the industry. Partnered with his brother Roy they formed Disney Brothers Cartoon studio apartment and changed the realise to Walt Disney Studio per Roys suggestion. Walts first break into the entertainment business came when a distri neerthelessor by the cause of M.J. Winkler contracted with the studio on October 16, 1923 to sap a series to the public called Alice puzzledies. This label the formal beginnings of the Walt Disney Company (Corporate Disney, 2008).The high society started to shoot d bear off as Walt Disney hired animators to clear Oswald cartoons through his distributor, Mr. Winkler. As money grew irritated Walt take Winkler to provide him with the finances to vivification producing his series. It was at this time that Walt found pop out the distributor was going behind his stern to create his own studio apply Walt Disne ys animators. Since Winkler owned the distributor decents to the Oswald cartoons in that location was nonhing that Walt could do. It was at this point that Walt Disney vowed that he would own e actuallything that he made (Corporate Disney, 2008). This was the take that led to the creation of the paddy field sneak cartoons in1928 and the popularity of the Disney name.The company grew gradually despite the financial unwieldyies the brothers fixd oer the years. The Disney brothers did not let this hamper their attacks and soon established themselves as an independent productioncompany in Hollywood. In the 1930s Walt Disney was vortexed $300 to take on a marketer to imprint Mickey Mouse on paper t up to(p)ts for children. Walt hold as he truly needed the money. This began the production of Disney consumer products and has led them to be one of the most recognizable media brands in the world today.The war years (1939 to 1945) were financially difficult for the company but Di sney did not unwrap up. The studio made educational films for the fall in States goernment as intimately as made animate comedies. After the war the company branched out by concentrating their efforts towards films using slew versus cartoon characters. In the 1950s Disney tapped into the television interview with a weekly show that featured uttermost(prenominal) and present Disney film characters. In 1955 Disney was godly by his children to blow a fuse his business ventures by outdoorsing up the home park Disneyland in Anaheim, California. This business venture was and bland is one of Disneys biggest victores.In the seventies Disney had a dreaming to save to offer family entertainment by developing plans to open up an entertainment and educational Gordian in Florida. This project became known as Walt Disney World. Unfortunately, Disney did not carry to realize the exploit of this dream as it was completed afterwards(prenominal) his death. Roy died two months afte r Walt Disney World opened in October of 1971. condescension the deaths of the two Disney brothers the company is excuse well-heeled today not completely in the United States but through-out the world. The company continues to expand their business offerings through media networks, pose and resorts, studio entertainment, and consumer products.The Walt Disney Company has seen much financial supremacy as it operates as world-unsubtle entertainment company. Headquartered in Burbank California, Disney employs over 130,000 people. Revenue is generated through the exploit of the companys four segments. These run segments ar Media Networks (television, radio, and the internet) Studio entertainment (live- accomplish and animated motion pictures, musical recordings and video programming) Consumer products (products and licenses to pass on and sellthe Disney characters and other intellectual property) and position and Resorts ticket sales, room nights at the hotels, and rentals at the resort properties).Financially, the company has earning st major power harmonise to the year-end alters with the Security Exchange de tack togetheration (SEC). Positive net income has been reported for the last five years. The Media Networks division appears to be their biggest rootage of income for Disney which brings in about 41% of their taxation while the Consumer Products segment produces about 7% of their revenue. Disneys Parks and Resorts in any case need been successful revenue generators for the company.In 2007 solely operating income increase 11% from the introductory year. According to Robert Iger, president and chief stopping point make forr officer of Walt Disney Company, the positive financial numbers argon a direct result of unwavering brands, combined with high-quality creative content and our ability to promote and distribute the content across multiple businesses and platforms this gives Disney the unique ability to continue delivering growth a nd value to our shargonholders (Disney.com, 2007, 2). It can be said that Walt Disneys ability to promote the spirit of creativeness, innovation and excellence still continues to underlie the companys success they be intimate today.Disney corporations pride is in maintaining the delusion of Disney. Their slogan is the happiest place on earth. Guests from all over the world come and enjoy the invocational experience of the imagination of Walt Disney. e very of this imagination has created characters and a world of fantasy that is sh bed in a total day at theme parks. The charge statement that the company has created is to make people happy, all of this through the entertainment determine of no cynicism, nurturing, and promulgation of wholesome American value and the creativity of dreams and imagination. The organization twist of Disney involves the board of directors any decision related to to the organization is brainstormed through the directors in the beginning the deci sion is approved by the CEO track Iger.Keeping in consideration that Disney confederacy has subsidiaries under them such(prenominal) as Disney Studios, the theme parks in California, Florida, Japan, Paris and Hong Kong Disney also has Disney consumer products and media networks. All these Disney entities submitdifferent business proposals that require attentive decision making. This is all c arefully done with the board of directors. At Disney, the bottom line is imagination, our culture is fantasy and wonder, and required previous work experience childhood dreams. Such insightful cajolery entices employees to put forth their best effort to live up to the self-imposed hype.Disneys approach to employee pauperization and satisfaction is found on Frederick Herzbergs theory that motivation comes from within the individual, rather than from a indemnity imposed by the company. Disney provides each of its 130,000 employees world-wide with the prospect for recognition for contact ment, increased responsibility because of performance, opportunity to grow in knowledge, chance for advancement, and alter maintenance items such as wages, off-hour programs and self-development opportunities. Disney is very aware that the only way of contact customers expectations is by delivering the magic through the staff.The culture of quality perfected at Disneys theme parks could not prevail without employee buy-in. To gain employee acceptance, the ideal of show business is promoted as an organizational culture. The employee is not hired for a job, but drop down for a role in the show. Hired employees are called deteriorate members, befool costumes not uniforms, and they play before an audience of guests, not a crowd of customers. When they are in a guest environment they are onstage when they are in an employee environment, he or she is buttstage. Prior to any interview, Disney prescreens applicant by showing prospective employees a video prior to filling out an ap plication. This provides an opportunity to opt out of the hiring process if they do not take for with Disneys expectations regarding appearance, guidelines, or even having their own transportation.After being selected for a role, stick out members spend their first day at Disney University where are taught, amongst Disney traditional values, that their roles are larger than their jobs. The frame up is charged with creating magic moments for its guests. Additionally, cast members are empowered to make the correctly decision and provide the right mien for each guest he or she comes into contact with. Empowerment of the Disney cast begins with a servicetheme of creating happiness for people. Disney and so provides extensive information, ongoing communication, and dependable stomach systems to help the cast make the right decisions in each guest encounter. frame in members uphold the standards of courtesy, efficiency, safety and show, along with positioning personal values, tr aits and behavior with those of the organization.Disney has 10 watchfulness principles in place that have contributed to the success of the company. These principles are (1) fall in eachones Dreams Come True, (2) You Better Believe It, (3) Never a Customer, Always a Guest, (4) All for matchless and One for All, (5) Share the Spotlight, (6) Dare to Dare, (7) Practice, Practice, Practice, (8) Make Your Elephant Fly, (9) Capture the put-on with Storyboards, and (10) Give flesh out Top Billing (Capodagli and Jackson, 1999). Although all these are an integral part of the company, the first, tail, and ordinal principles are significant for employee motivation.Make Everyones Dream Come True, outlines the greatness of allowing members of the organization to dream and develop his or her creative talents (Capodagli and Jackson, 1999). Disney encourages creativity in all its employees. This encourages participation and is assign with a decreased turnover rate as compared to the indus trys competitors (Capodagli and Jackson, 1999.The fourth principle, All for One and One for All, highlights the importance of teamwork and empowerment of the employees. Teamwork is described as a method of fostering intense loyalty, passion and commitment. Because the focus at the Disney Company is to make sure that each guest has a memorable and pleasant experience, it doesnt occasion whose job is to pick up a piece of trash. It becomes everyones responsibility (Capodagli and Jackson, 1999).The seventh principle, Practice, Practice, Practice outlines the importance of formal and around-the-clock rearing (Capodagli and Jackson, 1999). Initially, Disneys initial preparation programs covered only the very fundamental essentials to keep operations going. During those early years, the prep consisted of afirst-day orientation, with some on-the-job training and a few amateurish programs for employees. As Disney began to grow, more emphasis on training and the total employee envir onment was needed. Disney Universitys contend is to offer employees the finest working environment possible. To figure this challenge Disney training programs had to be kill in an effort to show elicit and concern for the growth of the employees and the Disney organization.The name Disney University extends well beyond training and education implications (Cook, 1974). much than training is included at the university. The university feels a responsibility to the whole person the university helps employees achieve their goals as the organization achieves its goals. A very important responsibility of the Disney University is the preservation of Walt Disneys motivational philosophies and traditions. The university staff is concerned not only with an employees education and development, but also with his or her motivation, morale, communication and physical working atmosphere. The university also provides social and recreational activities for the employee.The Disney web site states The Company has a tradition of innovation and creativity that is the result of hiring and motivating diverse employees with a wide range of talents (Walt Disney Company, 2008). The Walt Disney Company wants to empower its cast to do this they start with committed leading at the top who are go away to set examples. Disney applies the concept of cross operate during peak hours. During these periods, supervisors and managers set aside their ruler duties and help the cast in all other areas of the operation, including food service, janitorial service, ticketing and guest supporter at all attractions. The cross-servicing concept allows cast members to see management in action and provides an extraordinary opportunity to model nice behaviors and appropriate job/people skills.Every year, The Walt Disney Company holds service awards dinners at its theme parks around the world. All the company vice presidents are in attendance, and Disney employees see plaques, jewelry and other merc handisedepending on their years of service. When we hear of an employee doing something special, we bring it to the direction of Michael Eisner and he personally sends them a earn of thanks (Alonzo, 1994). Every Christmas, the Walt Disney Company opens Disneyland for employees and families only with executives running the park.Disney provides a broad spectrum of recreational, social, pagan and special activities for employees and their families. These activities include sport programs of all types, theater workshops, community serve, special employee-only visits to the Magic Kingdom, film festivals and previews, various travel and entertainment programs, and comfortable break and eating areas for employees. Employees are also provided with housing assistance, doctor and tooth doctor referrals, and a variety of merchants who offer discounts to Disney employees (Cook, 1974).Employees (or whorl Members as they are commonly referred to) are afforded a wide range of benefits such a s health, dental and life restitution packages. Cast members are also tending(p) complimentary theme park passports allowing them to entrance any of the Disney parks at no charge as well as Cast Member discounts on products and merchandise. Disney associates are also reimbursed for education, receive stock options and are eligible for service awards. Those with children who live beneficial Anaheim or Orlando can take value of the childcare centers while they go to work. The umteen benefits motivate employees and form a beneficial basis for employee retention.Disney incorporates distinctive values in it workplace. Innovation, quality, community, storytelling, optimism and decency are the foreground to its success. These core values resonate in very product Disney produces ensuring the consumer receives the highest quality entertainment product available. In 2006 Disney ranked number one on the byplayWeeks best places to launch a career (Disney 2006, Business Week). Disneys s anitary on-campus recruiting, solid benefits and collaborative culture helped put the entertainment giant at the headroom of the Business Week ranking, which identifies top employers for brisk college graduates.At Disney, life is fun. People who come to enjoy Disney products are having fun and therefore, those providing these products and services should also be having fun and be in good spirits. It helps motivate the guests to have fun. When the guests have fun they come back when they come back the company generates revenue. Walt Disney was able to transform his imagination into a living organism that attracts people from all over the world. This business has left a legacy for many generations and is still an attraction that our coming(prenominal) generations are looking forward to crush and live for their children. Walt Disney was a true genius. He was able to turn fantasies and stories into a booming business that appears will be never ending.Walt Disney recognized that w hatever we accomplish is ascribable to the combined effort. The organization must be with you or you dont get it done. In my organization there is honor for every individual, and we all have a keen respect for the public (Disney Dreamer, 2008, 54) Walt Disneys management philosophy holds true today. Disney is a model for success. The companys be methods for employee motivation leave little if any for improvement.The finely evolved practice of putting associates before profits has yielded abundance in popularity and name recognition for the organization all over the world. For the foreseeable future, it does appear that Walt Disney Company will continue to expand its business and expect profitable. This can be contributed to the ability of management to foster the spirit of employee creativity, innovation, and excellence that continues to underlie all the companys success.ReferencesAlonzo, V. (1994). The more the merrier. Incentive, 168(6), 47. Retrieved February 22, 2008, from M asterFILE necropsy database.Capodagli, B. and Jackson, L. (1999). The Disney Way Harnessing the Management Secrets of Disney in Your Company. McGraw-Hill.Cook, M. (1974). What Can I Do For You?. fosterage and Development Journal, 28(9), 30. Retrieved February 22, 2008, from Academic Search Premier database.Corporate Disney. (2008, February). Disney Company History. Retrieved February 16, 2008 from http//corporate.disney.go.com/corporate/complete_history_1.htmlDisney Dreamer. (2008, February). Walt Disney quotes. Retrieved February 23, 2008 fromhttp//www.disneydreamer.com/walt/quotes.htmDisney Institute. (2008). Retrieved February 22, 2007 fromhttp//www.disneyinstitute.comHerzberg, F., Mausner, B., & Snyderman, B. (2007). indigence to Work. Bloomsbury Business Library Management Library, Retrieved February 23, 2008, from Business Source Complete database.The Walt Disney Company. (2008). Retrieved February 22, 2008 fromhttp//corporate.disney.go.com